A Complete, 8- Part Coaching Program to Help You Master the Art of Selling Professional Services

Spring Session: April 17th – 19th, 2024

Platinum Sponsors

Fast facts about the
Value Creation Master Class

  • 30 total hours of instruction and group coaching
  • Organized over 4-consecutive weeks to simplify scheduling
  • Delivered live on-line, in an easy to digest modular   format 
  • 16 relevant and up-to-date critical selling services topics 
  • Detailed course workbooks and compendiums to boost learning
  • Follow-up coaching to ensure applicable results

Benefits From Attending

Formulate a learning plan, necessary to take that next critical step in your sales career 

Recognize how future success depends on mastering the art of value creation 

Improve results through effective listening to uncover client business value 

Meet competitive threats head on with confidence

Build an effective client discovery approach

Better manage your consultative style

Improve your prospecting methods and abilities

Build mega credibility

Develop the ability to understand the difference between “pain killers” and “vitamins.”

Build a strong referral process and network  

Achieve clarity regarding partner solution service priorities 

Recognize and concentrate on your sales strengths 

Identify the key factors that prevent PS sales success

The VCMC begins with two intake questionnaires that must be completed before the first session. The data we gather are critical for us to serve you best and ensure your needs are met. 

Participation Requirements

For clients to maximize their investment in the VCMC, there are critical pre-requisits that must be met before we approve your enrollment in the program.

We require at least one manager from your sales or service organization to commit to the participant to enroll in the program. This is critical so that the key levers from the curriculum are embarced and supported in your organization. Must have 1 service consultant for every sales executive attend. So minimum of two participants per company.

The VCMC begins with two intake questionnaires that must be completed before the first session. The data we gather are critical for us to serve you best and ensure your needs are met. 

The VCMC begins with two intake questionnaires that must be completed before the first session. The data we gather are critical for us to serve you best and ensure your needs are met. 

This is a high -end program for serious account mangers and sales executives who demand more from themselves and have greater aspirations. The agreement credo is a combined signed document, shared by you and your manager that binds you in principle to following through on the commitments set out in the sessions. 

Exams scored by CMC and participating channel partner.

Exams scored by CMC and participating channel partner.

Participant Profile

Over the years, we’ve had many profiles of individuals managers from different industries attend and benefit from the Manage, Lead & Scale program, from different counties and with varying responsibilities. You will benefit most from this program if you fit into one of the categories below and your situation is similar to what we have described in the drop down.

From twenty five year veterans to rookies just taking the field. Inside to outside sales and everyone in between. 

Many existing managers are tasked with improving or re-building a line of business into a high trust, high performing environment. Manage, Lead & Scale has helped managers in this situation by providing the very best methods for uncovering and eliminating the de-motivators in your workplace and replacing them by creating a winning environment.

The program has also helped existing managers who desire to take their abilities and teams further by adding to their overall all ability through coaching, better communication skills, improved emotional intelligence and strategic thinking to name a few. 

To scale, organization’s need to promote from within and often people who have succeed in highly technical roles, find themselves in this situation, or they aspire to be in management. If this is you, now your responsibilities shift from doing to managing and leading. Manage, Lead & Scale will help you to effectively make this transition by letting go of certain tasks and then learning how to delegate them effectively to key members of your team. You’ll also need to learn how to set new priorities which will maximize the output of the team you are now leading. 

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Accordion Content

Mike L.

"I found the program to be extremely engaging. Specifically developing the key leadership trait of "vision" resonated with me, as I begin to develop a new corporate department." Business Development Executive

What to Expect

For organizations to position themselves as trusted advisors, they need their sales and marketing people to illustrate how their solutions create business value. However, there are barriers to people developing these critical skills sets, resulting in: 

While some of these issues can be addressed by traditional video learning or instruction, what no one else has done is use performance design when cascading their sales strategies. Our Value Creation Master Class does that and as a result: 

Carl U.

"The GOSPA strategic planning framework and CLEAR Caching methodolgy. helped me to identify $200k a month in revenue we could capture by better engaging our managers in a proper coaching program." senior Operations Executive

Included in the Value Creation Master Class

Your investment in Value Creation Master Class is only $1495.00 and includes 8- professionally delivered master classes, structured over four (4) consecutive weeks. You’ll be participating with other account managers and service professionals, looking for answers to today’s business challenges.

Each session includes a panel where you will learn to leverage the strength of global technology companies to build mega credibility in your territory. The panel is made up of top technology evangelists, providing world class strategies to help you sell more professional services.   

There are many good sales training programs on the market, however practicality, not theory is what sets the Value Creation Master Class apart from others. An intake questionnaire to help address and solve your most pressing challenges and higher aspirations. 

4, 40- page, comprehensive course workbooks and case studies, designed to double as field guides for your ongoing application, long after you complete the program.

A quarterly, 1- hour coaching call after the program concludes, to review and discuss your progress.

You’ll receive a beautifully designed and personalized certificate of achievement to showcase on your office wall.

Be part of a powerful and growing, business support network.

Benefit from an industry expert who’s engaging style, maximizes outcomes and guarantees an enjoyable learning experience..

Our 59-page report to help develop individual PS sales skills and competencies.

In each master class 

Ron V.

"The sessions you designed for us in the VCMC were fantastic! I took a lot away and have been inspired to empower others and help improve their ability to scale our business." VAR- MSP Account Executive

Learning Outcomes

The Value Creation Master Class goes way beyond theory.You’ll come to understand how and why managers play the pivotal role in organizational success, the importance of continuous personal and professional development and how in fact leaders are made, not born. In addition, you will learn how to:

There are six key learning objectives that you will cover in Session One.

1. How becoming a top 1% sales professional begins on the inside
II. The Law of Incremental Improvement
III. How leadership is equal parts who you are and what you do
IV. A simple 3- step process for increasing your ability on a daily basis
V. The essence of what it takes to be a Professional Service Sales Leader
VI. The 7- critical success factors in selling

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There are six key learning objectives that you will cover in Session Two.

I. The importance of consistency when answering the question “What do you do?”

II. The differences between solutions and solving business problems

III. 3- critical components of competitive positioning to create client business value

IV. The “FAB” chunking framework for creating and showing business value

V. How to strategically link case studies to prospective client scenarios

VI. The 5- keys for centralizing Professional Services sales and marketing support

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There are seven key learning objectives that you will cover in Session Three.

I. Critical questions needed for building value creation needs

II. How to leverage the power of sound bites and why it matters

III. 5- steps to simplifying your call preparation

IV. The Socratic Method for uncovering gaps; there’s more than just pain points

V. Professional conversations and knowing when to pivot

VI. The political landscape; who cares about what and why?

VII. The 10- must know, business financial terms to avoid losing all credibility                               

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There are seven key learning objectives that you will cover in Session Four.

I. How and why the little things mean a lot

II. The 4- major purchasing fears and how to help buyers get past them

III. The keys for becoming the low risk, no risk trusted advisor

IV. Dress for success

V. How to build credibility through your sales presentation

VI. 3- ways to position yourself as a respected authority

Head of Growth, UK-based 100-person AI start-up.

“Despite my three decades in business and exceptional coaching and leadership training while at firms including PwC, I learned new and unique insights that will be central to my future success. The concept of performance design, practical ways to make strategic plans truly cascade to me as an individual, and a framework for mapping Kevin’s skills and methodologies to my plan. Most importantly, this is how I will maximise my value to my company.”

Program author and facilitator

Kevin Moloney has led thousands of participants through his training programs with his inspiring and engaging approach. He founded Clear Moves Consulting in 2001 and has delivered training programs with clients throughout Canada, in the United States, the Middle East, India, the UK, Australia and New Zealand. He’s helped individuals and companies design and accelerate outstanding performance including in banking, construction, forestry, public sector, manufacturing and technology. His training programs produce tangible client results through disciplined, rigorous analysis and strong client partnerships. Kevin holds a certificate in Social Media Content and Strategy (honors) from UBC is Certified Managerial Consultant, the profession’s only international certification mark, recognized in over 50 countries. It represents a commitment to the highest standards of consulting and adherence to the ethical canons of the profession.

Copyright Tamea Burd Photography

You'll be in Great Company!

Here is a sample of organizations that CMC has worked with over the years.

  • Chevron Canada
  • Government of Canada
  • NAPA Auto Parts
  • GE Capital Technology Services  
  • Translink
  • Griff Building Supplies
  • AIWO
  • Dishnet DSL
  • Taj Resorts
  • Tecumseh Industries
  • Great West Life
  • Tata Group India
  • Staples
  • Satalia
  • Aircel
  • RPG Cellular
  • Sterling Infotech
  • Teck Construction
  • BABz
  • Minerva Technologies
  • Magna International
  • Innovation Networks 
  • The Bank of Montreal
  • The Municipality of White Rock
  • Microserve
  • Lark Construction
  • Stilewood International
  • Calgary Exhibition and Stampede
  • Thompson Reuters


There are numerous sales training programs on the market and some of them are very good. However, what sets the Value Creation Master Class apart from others, is the curriculum is laser-focused on you becoming astutely proficient at selling high margin services. The material is practical, relevant and immediately applicable, to real world situations. Mastery not mediocrity is the only aim here. 

Manage, Lead & Scale is a facilitator lead, online workshop with a high engagement approach to learning. The digital platform credentials will be sent to you in your welcome and assessment package, once you register for the FREE Reveal session.

If you have any hesitation at all about completing the program, it’s likely better that you wait until your commitment feels 100% right for you. However, most participants feel that as the first session begins, they experience a renewed sense of optimism and begin recognizing exciting opportunities to improve their business. From there, they don’t want to miss another minute!

The mix of participation includes successful entrepreneurs, new managers, corporate managers and individuals being groomed to take over the family business.
Payment is due in full five days in advance of the program either through PayPal, eTransfer, Visa, or MasterCard.
No, the first Master Class is FREE. Afterwards, if we both determine that Manage, Lead & Scale is the right fit for you, we’ll get you registered and invoice you seperately.

Curious to know more? Call Kevin Moloney directly at 778.317.8064.